Products

The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing anglers with the perfect b...

The Prawn 4.2 flipping bait is designed to be your go-to soft bait around the thick stuff. Whether you’re fishing shallow grass, shoreline brush, o...

Please Note: Swimbaits are hand-poured. Colors may vary. Constructed using computer aided design and 3-D scanning technology, the AA’s Bad Bubba Sh...

The B2 Worm’s long, curly tail entices bass into biting, and the thin body lets the bait collapse easily in the fish’s mouth when it inhales it, al...

Hand-poured one at a time to provide detail and results like nothing else on the market, the Basstrix Flash Trix features a bite-sized baitfish pro...

Designed to be the ultimate anatomically correct baitfish imitation, the Basstrix Live Trix features a tall, slender, and keeled profile that makes...

One of the most realistic and highly detailed micro finesse lures on the market to date, the Basstrix Mini Trix breaks the mold of the same redunda...

Possessing an ultra-realistic appearance, and thumping swimming action, the Basstrix Paddle Tail Swimbait is the original hollow body swimbait. Red...

A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling t...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new m...

A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alik...

Representative of nearly all baitfish, the ambiguous profile of the Berkley Powerbait Pro Twitchtail Minnow provides a look that works anywhere and...

The BFE was designed to flip, hence the name “Best Flipper Ever.” A thick body with added rings and a hook slot make it perfect for rigging on eith...

The Craw Tube has been a secret and a top performer of many top regional anglers across the country for over a decade. The design combines two clas...

Sometimes the fish will bite just about anything you throw at them. Other times, finesse tactics are needed. That’s where the Finesse Worm comes in...

Sometimes the fish will bite just about anything you throw at them. Other times, finesse tactics are needed. That’s where the Finesse Worm comes in...

The Smallie Smasher is an outstanding drop shot bait with a unique design. The solid head allows you to nose hook it easily, the thin spine allows ...

The Warmouth was designed to be Texas rigged on it’s side. This resembles a baitfish feeding on the bottom, which drives bass crazy, especially whe...

One of the hottest new baits coming from Japan, the Deps Cover Scat Stick Bait is poured with a bulky body and an ultra-high specific gravity mater...

Taking the proven performance of Gambler’s EZ to new heights, the Gambler Really Big GZ offers a beefed-up profile that is built for triggering bit...