Products

The renowned Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, and our 4 or 5 inch f...

Add the fish catching action of a buzzbait to any of your favorite swim jigs, toads, or swimbaits with the Nichols MD Xtreme Buzzbait Wire Assembly...

The Nichols Reflex Buzzbait is a head-slammer style buzz bait that bass just can't resist! Designed with an longer head shape, the Nichols Reflex B...