Products

Easily reach deep hooked baits and other hard to reach hookswith ease. Coastal color co-molded grips for a secure hand whiledigging deep to save yo...

The Touch Screen Scale adds ease and convenience to weighing and tracking your catch. Large digital scale is packed with features, yet intuitive in...

Design delivers 60% more power for cutting large hooks, line & leaders with ease. Carbon steel with nickel plated finish provides extra corrosi...

Start opening your award-winning brews with this award-winning opener based on the Original Floating® Rapala.

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of r...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, ...

Joining the family of the legendary Brat Series of crankbaits, the Rapala Balsa Xtreme BX Mid Brat Squarebill Crankbait provides a happy medium bet...

The DT® (Dives-To) series, introduced in 2003, was designed to dive faster and stay in the strike zone longer than any other crankbait on the marke...

Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-sli...

Making it easier than ever to read the weight of your trophy catch, the Rapala High Contrast Digital Scale features a reverse-image LCD for enhance...

Providing a fish-friendly means of keeping track of your catch, the Rapala Lip Grip Cull Tags utilize a rugged, puncture-free design that fish and ...

Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pliers open and ready. No more fumbling around...

The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ...

These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough lev...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott ...

Expanding the high successful Ott’s Garage series, the Rapala Ott’s Garage Tiny 4 Crankbait was developed by Bassmaster Classic champion, Ott Defoe...

Designed by expert lure builder and Bassmaster Classic Champion, Ott Defoe, the Rapala Ott’s Garage OG Rocco 5 Crankbait is Ott’s latest creation a...

Same amazing features as the new Rapala® Performance hooded shirt, this version offers a built-in neck gaiter and under arm mesh ventilation! With ...

These are essential tools that every angler should have! The Mag Spring Pliers utilize an ingenious patent pending “Mag-Spring” system that keeps p...

Traditional scissors just don’t cut it when you are using superlines. These excel at cutting and trimming micro super lines, as well as all other t...

Slicing through the toughest braids with ease, the Rapala Retractable Line Scissors are built with an innovative design that improves safety and pe...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rap...

More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tunin...