Rapala

The DT® (Dives-To) series, introduced in 2003, was designed to dive faster and stay in the strike zone longer than any other crankbait on the marke...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, ...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott ...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rap...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-sli...

Developed by Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad-style bait that needs t...

Joining the family of the legendary Brat Series of crankbaits, the Rapala Balsa Xtreme BX Mid Brat Squarebill Crankbait provides a happy medium bet...

Expanding the high successful Ott’s Garage series, the Rapala Ott’s Garage Tiny 4 Crankbait was developed by Bassmaster Classic champion, Ott Defoe...

The Rapala PXR Mavrik 110 Jerkbait is a high performance jerkbait that provides anglers with incredible fish-catching action and realism. Internall...

Designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Cleanup Craw was crafted to be Jacob’s ...

Sometimes in bass fishing less is more and that’s exactly where the tasty Rapala Crush City Ned BLT comes into play. Designed in conjunction with R...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of r...

 Using Smart Injection Technology, each bait combines custom combinations of color, flake, salt, and scent, that are added precisely where need...

Designed by expert lure builder and Bassmaster Classic Champion, Ott Defoe, the Rapala Ott’s Garage OG Rocco 5 Crankbait is Ott’s latest creation a...

Traditional scissors just don’t cut it when you are using superlines. These excel at cutting and trimming micro super lines, as well as all other t...

Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pliers open and ready. No more fumbling around...

Same amazing features as the new Rapala® Performance hooded shirt, this version offers a built-in neck gaiter and under arm mesh ventilation! With ...

Start opening your award-winning brews with this award-winning opener based on the Original Floating® Rapala.