Yamamoto

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits. Its segme...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamam...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

The perfect "line dance" partner, the Yamamoto Cowboy is an extension of Yamamoto Custom Baits' extensive line of highly effective creature baits. ...

Unlike any other bait in the Yamamoto line-up, the Yamamoto 5” Slink-O Floater provides a unique action that is great for multiple applications so ...

Pro-tested, nature-inspired, and fish-approved, the Yamamoto Yama Craw perfectly fills out Yamamoto’s irresistible soft plastic lineup. An unbeatab...

The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three disti...

A perfect baitfish imitator that will fool all species of bass no matter where you fish, the Yamamoto 5” Shad Shape Floater is a bigger version of ...

Building on the success of the original Zako Swimbait, the Yamamoto Paddle Tail Zako Swimbait delivers an unmatched swimming action that is going t...

PRODUCT DETAILS The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned h...

PRODUCT DETAILS The D-Shad is a new twist on an old classic. Heavier than a traditional soft-body jerk bait, the D-Shad allows for aggressive...

There is no denying that the original 5” Senko is often imitated, but never duplicated. No other stickbait can match the quality, action, and suc...

Designed to be the ultimate minnow bait and tool for pairing with forward facing sonar, the Yamamoto Scope Shad offers a natural profile and action...

PRODUCT DETAILS Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula...

PRODUCT DETAILS The Shad Shape Worm is everything a dropshot worm should be. Serving up an incredible baitfish presentation, this 3.75” worm...

PRODUCT DETAILS The Single Tail Grub is a Yamamoto staple. Available in 3”, 4”, 5”, and 6”, the Single Tail Grub covers the gamut of potenti...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

PRODUCT DETAILS As with most things, all big worms are not created equally. Oftentimes, the details hidden in the design and formula are the ...

PRODUCT DETAILS The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7...

PRODUCT DETAILS Don’t let looks deceive you – the Ika isn’t your run-of-the-mill tube bait. Featuring a grub-style body and a tube-style skir...